Doorway pages are webpages that are “optimized” for particular keyword phrases and only exist to capture that keyword phrase in search engine results.
The most common use of doorway pages is when a website is trying to rank for the names of cities and have pages or domains names like “chicago widget”, “new york widget”, etc. and those pages are basically just there to enter the words “chicago” and “new york” so search engines will rank them for those terms. Continue reading
Hidden text and links are easily spotted by search engines and are not beneficial to your website. Websites can be removed from the Google index for using this method of deception. Continue reading
Sneaky redirects are typically someone trying to outsmart Google (probably a bad idea). In the Google help documentation it says this about sneaky redirects…
Cloaking, luckily for us, has been defined well by Google. The Google webmaster help pages explicitly defines cloaking for us…
“the practice of presenting different content or URLs to human users and search engine robots”
If your webpage is like the one shown in the image, you are not providing any original content whatsoever. While you might think you are providing a user with information, you are not adding any value to the information you are showing and Google will not rank you very high because it knows that the information is not original. Continue reading