Avoid doorway pages

Doorway pages are webpages that are “optimized” for particular keyword phrases and only exist to capture that keyword phrase in search engine results.

The most common use of doorway pages is when a website is trying to rank for the names of cities and have pages or domains names like “chicago widget”, “new york widget”, etc. and those pages are basically just there to enter the words “chicago” and “new york” so search engines will rank them for those terms. Continue reading

Avoid sneaky redirects

Sneaky redirects are typically someone trying to outsmart Google (probably a bad idea). In the Google help documentation it says this about sneaky redirects…

“For instance, placing different text in JavaScript than in a noscript tag violates our Webmaster Guidelines because it displays different content for users (who see the JavaScript-based text) than for search engines (which see the noscript-based text). Along those lines, it violates the Webmaster Guidelines to embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees.” Continue reading