Database optimization techniques

When a database based application performs slowly, there is a 90% probability that the data access routines of that application are not optimized, or not written in the best possible way. So, you need to review and optimize your data access/manipulation routines for improving the overall application performance.

Let us start our optimization mission in a step-by-step process: Continue reading

Avoid doorway pages

Doorway pages are webpages that are “optimized” for particular keyword phrases and only exist to capture that keyword phrase in search engine results.

The most common use of doorway pages is when a website is trying to rank for the names of cities and have pages or domains names like “chicago widget”, “new york widget”, etc. and those pages are basically just there to enter the words “chicago” and “new york” so search engines will rank them for those terms. Continue reading